Recently since the time of this writing, Microsoft took yet another action in the instructions of making it easier for organization partners and customers to add a modification to its BI suite of software applications. (BI represents “business intelligence”.).

Microsoft has released its Dynamics CRM Analytics Foundation. This is a bundle of adjustable documents and source code, and it’s totally free to all users of MS CRM software applications. Clients and organization partners can construct on the tools found in this bundle for the development of tailored BI applications, or merely use them as they are discovered.

Microsoft is just among the sellers of CRM software that is now backing what it calls “BI for the masses”, which essentially comprises the execution of real-time metrics, info, and information in a format that is functional by all employees and not restricted to upper management. Microsoft is hoping that by selling the software application that enables this, it can increase its own sales volume of CRM software.

Microsoft’s Dynamics CRM software application draws upon Microsoft’s data analysis and management software programs including its SharePoint Portal innovations, Visual Studio suite of developmental tools, Office Business Scorecard Manager, and its SQL Server relational database. Christian Pederson, the senior director for Microsoft’s Dynamics CRM advancement, states, “We’re bringing the whole BI strategy from Microsoft to life”.

PerformancePoint Server 2007 has actually been going through Beta testing since November of 2006. It comprises an assortment of innovations that Microsoft obtained through the buying of ProClarity last year and its own exclusive BI technologies. PerformancePoint operates as a way for users to put their data and company rules onto the main server to then be integrated with BI forecasting, scorecarding, analysing, and planning.

The latest step in Dynamics CRM can permit a business to study predictive analytics worrying client activities in order to upsell or cross-sell with more success. When a client contacts your company, your salesmen would be able to access the data in Dynamics CRM related to things beyond just that customer, such as other clients’ purchasing habits, that put the salesman in a position to make pertinent and informed recommendations for additional items.

Microsoft’s Dynamics CRM software application draws upon Microsoft’s information analysis and management software programs including its SharePoint Portal technologies, Visual Studio suite of developmental tools, Office Business Scorecard Manager, and its SQL Server relational database. Christian Pederson, the senior director for Microsoft’s Dynamics CRM advancement, states, “We’re bringing the entire BI technique from Microsoft to life”. Another piece of the Dynamics CRM suite that Microsoft will be launching later on in this year at the time of this writing, according to Pederson, is going to be its PerformancePoint Server 2007.